It’s Goral. Like a Dog Growls, Ya know?

 

A few weeks ago, I talked with a “let’s grab drinks, bestie” kind of friend, catching up on life.

We circled who we are now. The “end” of covid left us feeling like a fragment of the people we used to be, many former things. Former child actor, former undergraduate student, former fellow, former broomstick riding, tattoo-toting, anarchist. History instead of possibility. It’s not my style, so I’ve decided to focus on and cultivate who I will be.

I know… sounds like twenties finding yourself stuff, yadah, yadah. Just hear me out.

Two years ago, when I was a fresh bouncing baby corona-grad from American University in Washington D.C., I asked myself a simple question: “What would I be able to accomplish during the great Covid-19 pandemic?” 

I could only picture a bygone image of all I had anticipated at that time. The white walls of an office meeting room illuminated by fluorescent, antiviral lights—only the two of us: myself and the interviewer. We gaze at each other across a long glass table that sings of in-person meetings long passed, conferences with too many run-on sentences, and office sandwich parties that were just a bit sad for everyone involved. All hiding their chewing from each other as if a misplaced crunch or gulp could crash the stock market. 

For imaginary Kaycie Goral, all things would be going so well! She was on track to be viceroy for the new republic of AmazonPrime-Land Viacom Plus™, and the interviewer had chuckled more than courteously at all of her jokes.

For reality Kaycie Goral, many things have gone incredibly well too. Initially inspired by the years I spent in Ohio during the 2016 election and the immediate aftermath, my path led me to K-Street, to Yale University, to NPR, and most recently to RepresentWomen. I employed my skill for crafting compelling campaigns and digital communications in various internships, in a professional fellowship, and now as the creative center for a non-profit. My drive is to arm the electoral reform community with out-of-the-box advocacy materials for informed action.

So, what have I done in the past two years? I’ve become a one-stop-shop for digital advocacy communications.

I have been crafting the “art of the possible” and collecting and practicing social influence tools. I’ve played my part in shining a light on down-ballot races, fighting for women, LGBTQIA, and POC challengers in all corners of our political system.

I’ve also taken a stab at fighting against the system itself as an authoritative voice for electoral reform.

My Work with RepresentWomen

At RepresentWomen, a respected thinktank for electoral reform and gender equality, I have grown to be a multi-talented professional in advocacy communications.

Non-profits have a hard go of getting people to listen to their stories. It’s not easy, but I believe I have established RepresentWomen as an authority on the playfield for non-profit attention and engagement.

A sample of my duties include:

Creative

  • Creating all social media, video, and internal and external graphic design content

  • Conceptualizing and designing our research outputs ( reports, handouts, presentations, and briefs) for human and senatorial consumption

  • Introducing new forms of media to our wheelhouse

  • Overseeing the standardization of our brand

  • Writing (and Ghost Writing) opinion and reporting on gender and electoral issues

  • Maintaining our website with digital tools

Public Relations

  • Developing our media contacts and press relationships

  • Growing our social media audience, and directing them to our research

  • Placing articles and op-eds on our research in various outlets

  • Forging creative partnerships with ally organizations

  • Promoting our research and advocacy online

  • Creating and executing our digital ads and fundraising

  • Speaking at events, classes, and webinars

  • Managing our social media

Management

  • Maintaining internal communications between partners and our organization

  • Being on call as the emergency “make things pretty” person

  • Ruling benevolently over some pretty kickass interns

  • Collaborating in an incredible team of the smartest women I know

Outcomes

In the end, I believe my work has propelled RepresentWomen into another tier of Non-profit organization; That of FairVote, Vote Run Lead, and Emily’s List.

I have modernized their brand, streamlined their press outreach, and doubled their audience on social media in my time.

Wanna Get Coffee?

I’m easily won over by a piping hot oat-milk latte.